White Woman Who Ventured Into Ethnic Aisle Offered Movie Deal

White Woman Who Ventured Into Ethnic Aisle Offered Movie Deal

One year after a white woman walked down the “ethnic” aisle at her grocery store, several film companies have announced interest in telling her story on the big screen.

In July 2017, Janice Cumberland, a 42-year-old goat yoga instructor, entered her local Whole Foods looking for a special hot sauce. And she soon found it. In the “ethnic” aisle.

“I had never been to that part of the store before. I mean, I’ve never needed to. But my friends were throwing a potluck and I really wanted to impress them. I needed this special sauce called Laoganma, I believe that’s how you pronounce it, for a Thai fried rice my housekeeper Kwang taught me how to make.”

After asking to speak to someone’s manager, Cumberland decided to bravely spring into action and walk down the aisle herself and pick out a bottle of the sauce, hidden between 5 lb. bags of Mexican black beans and 5 lb. tubs of Korean fermented soybean paste. 

Film directors Steven Spielberg, Clint Eastwood, Ron Howard and Brad Pitt have all made offers on the rights to Cumberland’s story. “A strong woman who faces all the odds and confronts the unknown. A modern day Christopher Columbus or Jacques Cousteau. This is a film Americans want to see. Need to see,” said Pitt. Eastwood added, “She’s an American hero. [After hearing about her] I had this great sense of pride. I knew I needed to meet this woman.”

Several actors, including Gwyneth Paltrow, Cate Blanchett and Julianne Moore, have also reached out, eager to snag the Oscar worthy role. Cumberland has also mentioned interest in playing herself. “If I can walk down an aisle of curries and pickles, risking accidentally grabbing something super weird or gross, how hard can acting be?”

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