L.L. Bean’s Marketing Team Wins “Diversity In Advertising” Achievement Award
The marketing team of the Maine-based outdoors-wear company L.L. Bean was proud to accept the prestigious “Diversity in Advertising” award this past Tuesday for their efforts in making their field more inclusive.
While many were astonished at the choice, particularly considering the brand’s involvement with Donald Trump’s political action committee, CEO Stephen Smith was more than thrilled to celebrate his company’s achievement.
“This is such an honor,” said Smith during the ceremony, “In accepting this, we can truly acknowledge our part in helping make the outdoors more colored! I mean, colorful or whatever.”
Smith talked at length about his company’s inclusive advertising campaigns, including the “We Don’t Care If You’re Purple” television ad, released on MLK Day and aired exclusively on BET. He also mentioned their fall social media push that showed Asians in the woods alongside the caption “Asians in the woods”.
“We’re just excited to be leading the way in our field,” beamed Smith as he wrapped up his acceptance speech, “One day I’m excited to actually meet a person of color and see what all the hubbub is about!”