Vaping Brand Rolls Out Disney Princess Themed E-Cigs To Appeal To, Sure, 'Millennials'

LAS VEGAS, NV—In response to Juul’s $438.5 million settlement after a two-year investigation that revealed that the vaping company’s products were being marketed to teenagers, competitor brand Cigs for Kidz — which insists that the “Z” indicates that the final word in the name is not a synonym for children — has introduced a new line of Disney-princess-themed vaping pens.

“Disney Princesses really had their heyday when Millennials were growing up,” Richard Quayle, a spokesperson for the brand said. “We want our vaping products to take them back to a simpler time. Millennials, that is. Not kids. Kidz, yes. Kids, no.”

In fact, Cigs for Kidz is hoping to reach people of all generations BUT NOT THE YOUNGEST GEN Z’ERS by including Snow White, the original Disney Princess, introduced in 1937, in its lineup. The hope is that even the Silent Generation, people born between 1928–1945, will find a Disney Princess vape that speaks to them. 

“We want our vapes to be inclusive: old people, young people—but not teenage young,” he hastily added. “At least 18. On every box, we have a hot pink glitter sticker in the shape of Hello Kitty that explicitly explains that these cigs are for adults only. Hear that, kids? Only grown ups can do this and you, a child, cannot. Grown ups absolutely love to vape—it's the only way to really not be seen as a kid anymore—but you can only do it when you're old enough."

When asked about why the brand has elected to include newer princesses introduced during Gen Z’s coming of age era, Quayle reiterated: “Diversity, equity, and inclusion. We love that for us.”

So far, the line includes Merida, Moana, Raya, Rapunzel, Tiana, Belle, Pocahontas, Ariel, and Snow White. The brand expects to add Elsa and Anna in the coming months—the Frozen royalty vaping products will also be packaged with a sticker set and exclusive Raven's Home pencil case.